Luna Proxies For Brand Protection

The measurable question is coverage: what share of the markets where your products get copied are you actually able to observe, and how often.

Prioritising Markets

Exhaustive coverage is rarely affordable and rarely necessary. Rank markets by category volume and by historical infringement, and sweep the top of that list frequently rather than the whole list occasionally. A weekly sweep of the five markets that matter finds more than a quarterly sweep of thirty, and it finds it while the listing is still live.

Detection Rate As The Metric

The useful number is not listings found but the share of known infringements your sweep detects independently. Seed that measurement with cases reported through other channels and check whether the sweep would have caught them. A low rate usually points at coverage gaps or at cloaking rather than at an absence of infringement.

Cost Of Coverage

Spend scales with markets times marketplaces times frequency. Because most of the traffic is listing pages rather than media, metered residential traffic is efficient here provided images are not loaded wholesale. Budget for repeat checks: confirming a finding costs as much as discovering it and is what makes the evidence usable.

Sweep Cadence

Infringing listings have short lifespans, which makes frequency more valuable than breadth. A listing found a month after it appeared has already done most of its damage, while the same effort spent checking priority markets weekly catches it while it still matters. Set the cadence against how long listings typically survive in your category rather than against how much of the catalogue you would like to cover.